Digital marketing course online - SEO, advertising, SEM, Content marketing and more

Digital Marketing is the modern age technique which helps businesses scale operations on the biggest marketplace at the moment, the Internet. Through the usage of bespoke tools and techniques, Digital Marketing can help win over customers and users through the internet while not having to contend with investing large amounts in various campaigns and initiatives.

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Duration

2 months

Starting

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4.3 / 5

Overview of Digital Marketing

The Internet has become the hub of pretty much everything concerning economic activity with people finishing most of their work at the flick of a finger or at the click of a button. While it has given customers things of value to avail right where they are, it has also bolstered businesses by providing an effective way for organizations to find a base for their business and services. The prospect of obtaining an internship in Digital Marketing is gaining great traction within the industry and is a much-followed career path by many individuals.

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Digital Marketing Internships generally focus on building the following skills which form the pertinent part of a candidate’s repertoire:

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Social Media Management and Marketing
  • Content Marketing, and
  • Email Marketing

Technically speaking, Digital Marketing deals with any and every type of online asset (tangible or intangible) and using these techniques organizations work towards offering the best services to the customers in order to increase business revenue, establish a connected and loyal customer base or simply to increase brand awareness and attention to attract new customers. To become a professional in Digital Marketing, it is important to have a good hold on the above sub-disciplines and also to possess analytical and creative skills to provide top-notch services and connection. A good place to start learning and building these skills is by availing internships in Digital Marketing.

During your tenure in Digital Marketing, you will learn about various levels and intricacies of these concepts in great detail. As the saying goes, “Experience is the best teacher” and Digital Marketing internships are what will lay the foundation for you to face the surge in your career prospects when the time comes to fruition. The good bit about getting an internship in Digital Marketing is that one can avail an internship while being an engineering student or a management student. There is no distinction in terms of that. It is all about your interest and understanding of the underlying principles.

There is a possibility that management students might understand the monetary and investment part quicker but the engineering students might understand the technical cliches and nuances of it quicker than the other half. All-in-all it boils down to implementing the concepts properly in a quest to attain the best possible outcomes. Nowadays, many such work experiences, not just Digital Marketing Internships have become paid ones with interns being offered as much as ₹15,000-20,000 a month for their learning and their work although there are obviously certain demands and commitments (generally termed targets) that they are supposed to fulfill.

As mentioned before, career options in terms of jobs and internship in Digital Marketing and the response of people towards applying for a job or internship in Digital Marketing have increased manifold over the last few years. It is an exciting and fun-filled journey which has made it one of the most sought after domains in the job market off late.Digital Marketing offers a wider range of roles and portfolios like:

  • Digital Marketing manager
  • SEO Specialist
  • SEM Analyst
  • Google AdWords Specialist/Executive
  • Content Marketing Specialist/Executive
  • Email Marketing Specialist/Executive

There are many more ranging in terms of experience and seniority. A job in the field of Digital Marketing is also a very rewarding career option in terms of pay with entry-level pay starting at close to ₹4 Lacs per annum and moving up to ₹8 Lacs per annum.

Managerial posts can earn you up to ₹12-15 Lacs per annum. These are enough reasons to vindicate the fact that Digital Marketing is a domain that is showing and is bound to show robust growth. Every role despite its perks and benefits is not so easy to perform and requires a diverse set of skills pertinent to that portfolio. But together all tools and techniques can provide cohesive solutions that lead to great rewards and returns on your investments.

It is your experience, craft, intellect and creativity that will make you stand out from the crowd and the diversity in the campaigns and initiatives is what will help you win with people. Online customers and viewers are more evolved in their research and demands so it is important to stay a step ahead of them and the competition all the time.

Concepts covered in Digital Marketing

Helps you to learn the Basics of Marketing, Marketing Mix and B2B and B2C commercial transactions.

This Module helps you to understand the wide and complex Marketing Channel, introduction to elements of Digital Marketing Strategies and types of campaigns.

Helps you to get a sneak peak regarding the designing kits , documents and customized designing.

With a huge active audience who prefer videos over blogs, This module helps you to understand Video Marketing, it’s importance and their types.

To harness the power of social media is a wise step. This module gives an introduction to influential social media platforms and identifies pages of business.

Reaching out to the audience is as important as ensuring good content. This module helps us achieve both.

Emails are not only just a form of communication but also can be used effectively to market the product or service.

Websites help to exhibit agenda and services of an organization and hence right from obtaining domain to Advanced Wordpress, it is all in here.

The Internet is a wonderful platform and can be used to advertise with a sound understanding of types of ads and google adwords search. This module helps you in that.

Understanding lead generation, pillars of Marketing and automation tools.

Introduction and importance of CRO Content Marketing - Helps us understand content, generate ideas and promote ideas.

Strategies to Social Media Community building , tools and Marketing.

Mobile Phones being widely used, tools like Whatsapp and SMS marketing, Mobile website Optimization, AppStore Fundamentals are important.

Introduction to Dynamic Ads, Campaigns through calls and Conversion Tracking.

Implement ML algorithms on a set of data to recognise and analyse programmes.

Introduction to Video Ads through Facebook, Video Ads on Adwords.

Project Title

After your training, you will get to work on various projects that will enrich your experience and understanding of Digital Marketing. Check them out right here.

Digital Marketing

Email Marketing

Run email marketing campaigns and measure user satisfaction and interaction using email analytics techniques.

Google Search Engine Marketing Analysis

Perform simulations on Google’s State-of-the-art analytics mechanism to undertake various marketing mechanisms and assess traffic ratio.

Analysis of Keywords and tools for SEO/SEM

Perform rich keyword analysis to optimize content and your website to rank well on various search engines, mainly Google.

Return on Investment for various Digital Marketing Strategies

Analyze and work on improving ROI on various Digital Marketing strategies and initiatives that a business undertakes.

Certified Course

With what you have gained including experience, get the shot in the arm for your career prospects and interviews with skills and certificates to back your talk.

Get certified by Verzeo and top institutions for your efforts and stand tall among others in the crowd.

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What Our Clients say about Us

Our Alumni Works At

Some of the best companies in the world including NVIDIA, IBM, Amazon and Cisco. You can find your way through to the best by learning with Verzeo.

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Pricing Plan

Our courses are provided at the best rates in the industry across various plans that fit perfectly in your budget and offer you the best of services.

Self placed

₹ 4000


Course Completion Certificate

1 minor project + 1 major project

Internship Certificate from Verzeo on successful project completion

8 + hours mentor training

Co-branded internship from Verzeo and Google

Cobranded Internship Certificate

Proceed

Mentor Led

₹ 7000


Course Completion Certificate

1 minor project + 1 major project

Internship Certificate from Verzeo on successful project completion

16 + hours mentor training & project assistance

Co-branded internship from Verzeo and Google

Cobranded Internship Certificate

Proceed

Advanced

₹ 10000


Course Completion Certificate

2 minor project + 2 major project

Internship Certificate from Verzeo on successful project completion

24 + hours mentor training & project assistance

Co-branded internship from Verzeo and Google

Cobranded Internship Certificate

Proceed

Meet Our Mentors

Frequently Asked Questions

We are always committed to giving the right answers, not the best ones. Get to know the most commonly asked queries from people as catalogued here for your convenience.

Digital Marketing is the online equivalent of Marketing. With increasing amounts of businesses taking their work online. Marketing has also evolved into strategies surrounding the internet which has become a huge marketplace. Conventional practices are now modernized to drive branding processes online.

Digital Marketing covers concepts such as Online Content Mediation, Social Media Advertising, Influencer Marketing where a person endorses your product online, SEO (Search Engine Optimization) for improving your reach across search engines like Chrome and Online Advertising and Analytics.

Digital Marketing provides career options spanning diverse industries. The fact that any business despite the field is involved in branding and marketing their product gives Digital marketing the edge that it provides online solutions for the same. So the option of Digital Marketing is prevalent across all businesses irrespective of their field of work.

Digital Marketing has become a huge industry which rakes in a lot of money. Hence a Digital Marketer can expect a good return in the job with entry level salaries totalling 4-5 Lacs per annum. The experience and knowledge you possess entail you to a figure in the region of 10-12 Lacs per annum.

Digital Marketing’s feasibility lies in the fact that online mediums have also become forums to make money based on the interest that people show in the product they are showcasing. Advertising revenues are generated through this and branding has become even more effective with the Internet becoming the biggest marketplace in the modern era.

Verzeo does have a department dedicated to the placement of students and is successful in arranging career guidance throughout the year. Verzeo has been successful in maintaining high placement statistics over the years and the fact registered students bear the recession blues with record-breaking placements itself is a testimony to superior quality.

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