Learn Marketing with online courses and lessons from Verzeo

Marketing is one of the fundamentals to any business thinkable. You can't just start a business and expect it to flourish without any outsider knowing about it. Marketing is all about awareness, creating a strong image, being able to express emotions, etc. on the offerings that can be either products or services.

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Duration

2 months

Starting

Rating

4.2 / 5

Overview of Marketing

You may have a very desirable product or even say a product that has the potential to disrupt the whole market. But in the end if consumers aren't particularly aware about it it all makes no sense and the company will eventually fail. Marketing managers have been in the game since a very long time and the future is still very bright for younger minds to delve into this domain. In every company or organizations proper and qualified marketing professionals are essential to ensure the flow of revenue in the organization Marketing is all about creativity, thinking on your feet and also in recent times being able to use analytics to boost a company's revenues.

Marketing has its own principles and fundamentals but it is constantly getting updated due to the ever evolving consumers, trends and even changing consumer behaviours. It has become necessary for students wishing to drive their careers in marketing to familiarize themselves with these and also gain a practical understanding about the same. It is very hard these days to gain theoretical knowledge as well as practical understanding due to the immense amount of courses and programmes offered by various e-learning platforms.Various internships in marketing or even courses in India fail to impart the knowledge efficiently to its students.

However Verzeo Edutech has ventured into a completely different ball game. It has a Marketing Internship / Course curated and designed by the Industry elite. It is one of the best marketing internships in India as it combines the use of a hybrid mode of learning as well as uses AI in imparting knowledge to its students.

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It will also have live projects on current industry problems in marketing that the students have to solve and through these case studies the students finally get ready to face the real world with the required knowledge and understanding to shine in the Marketing field. These projects include organization of AD campaigns as well as conduct analyses of customers which help in garnering understanding about consumer behavior.

Constant mentor support is provided to all the students so that they can be proactive in their learning. It is important for students to understand that the main idea of marketing involves the use of their own creativity and their willingness to change perspectives on various domains to excel in marketing. It is rightly said that being proactive in marketing will surely get you ahead in your career as it helps the students to keep themselves and their jobs relevant in their future.

As mentioned before Marketing has existed for a long time. Fun-fact, marketing was first explored in the 1900 and since then has been taught and widely used in every organization. Its concepts and developments throughout the years in aspects such as branding, advertising, consumer behaviour, etc. has evolved. Lately after the popularity and widespread use of the internet, many new avenues, jobs, areas, etc. have opened up for marketing enthusiasts. Some of the up and coming career aspects in marketing that have been in the rise in recent years are:

  • Marketing Specialist
  • Social Media Manager
  • Search Engine Optimization Specialist
  • Email Marketing Manager
  • Web Content Writer
  • Web Producer
  • Product Manager
  • Marketing Analyst
  • Advertising Coordinator
  • Advertising Manager
  • Public Relations Manager
  • Brand Manager
  • Media Buyer
  • Chief Marketing Officer
  • Digital Marketing Manager
  • Digital Marketing Director
  • e-Commerce Manager

The future is very bright for a marketing enthusiast as he has so many opportunities which he can specialize in. After the internship with Verzeo he is equipped with the necessary skills as well as the required knowledge and understanding to venture into any of these areas and become successful in life.

Concepts covered in Marketing

Introduction to basic Management concepts and right usage of the terminologies.

Viewing Consumers from a marketing perspective to understand their needs and requirements.

Understanding marketing of a company’s products and services; Greater understanding of consumers by identifying and Analysing consumer behaviour,capabilities and Value.

Understanding the process of Market Research and techniques to implement market research.

Understanding Segmentation, Targeting and Positioning and marketing fundamentals. An Introduction to Market Mix.

Understanding the process of lead generation, marketing funnel, importance and creation of a landing page and automation tools.

Introduction to Digital Marketing; Understanding and application of Subliminal Advertising and Product Design Survey.

Compilation of Case studies to understand the concepts better and deduce relevant solutions and results.

Project Title

Nothing can replace the practical exposure you will gain from working on DIY projects. Verzeo has just the right options for you.

Marketing

Ad Campaigns

Determine and run various campaigns that advertise and help your sample product outreach within the community.

Customer Survey Analysis

For your product take customer feedback on usage and based on the feedback, analyse the way forward to market your product better.

Certified Course

With what you have gained including experience, get the shot in the arm for your career prospects and interviews with skills and certificates to back your talk.

Get certified by Verzeo and top institutions for your efforts and stand tall among others in the crowd.

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What Our Clients say about Us

Our Alumni Works At

Some of the best companies in the world including NVIDIA, IBM, Amazon and Cisco. You can find your way through to the best by learning with Verzeo.

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Pricing Plan

Our courses are provided at the best rates in the industry across various plans that fit perfectly in your budget and offer you the best of services.

Self placed

₹ 4000


Course Completion Certificate

1 minor project + 1 major project

Internship Certificate from Verzeo on successful project completion

8 + hours mentor training

Co-branded internship from Verzeo and Google

Cobranded Internship Certificate

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Mentor Led

₹ 7000


Course Completion Certificate

1 minor project + 1 major project

Internship Certificate from Verzeo on successful project completion

16 + hours mentor training & project assistance

Co-branded internship from Verzeo and Google

Cobranded Internship Certificate

Proceed

Advanced

₹ 10000


Course Completion Certificate

2 minor project + 2 major project

Internship Certificate from Verzeo on successful project completion

24 + hours mentor training & project assistance

Co-branded internship from Verzeo and Google

Cobranded Internship Certificate

Proceed

Meet Our Mentors

Frequently Asked Questions

We are always committed to giving the right answers, not the best ones. Get to know the most commonly asked queries from people as catalogued here for your convenience.

Here are a few roles in Marketing, Sales and Advertising all put together- Marketing Communication Manager,Marketing Research Analyst,Product Manager,Marketing Consultant,Marketing Promotions Specialist, Creative Marketing Assistant, Advertising Coordinator.

Social Media Marketing Tools - Canva, Google Keyword Planner, Google Analytics ; Rapportive - titles and contacts of various companies ; MozBar - SEO tool ; Trello- For Commendable coordination of Team members and others automation tools.

Curious and Inquisitive, Good at observations and research, Effective Planning and Execution abilities, Exceptional Written and Oral Communications, Always Driven and Motivated, Sales Ability and Relation Builders.

One can enter into the Marketing field as a Marketing Associate and gain experience to become a Marketing Manager with time or can also use this Marketing Knowledge and obtain a specialised MBA degree in management to climb the ladder.

The average pay-scale of a Marketing Associate is 4 Lacs per annum and ranges till 10 Lacs per annum for a Marketing Manager. However the roles are as diverse as they can get with challenging opportunities.

Verzeo does have a department dedicated to the placement of students and is successful in arranging career guidance throughout the year. Verzeo has been successful in maintaining high placement statistics over the years and the fact registered students bear the recession blues with record-breaking placements itself is a testimony to superior quality.

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